Decision details

Approval of West Transport Brand & Roll-Out

Decision Maker: Strategic Director of Infrastructure

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: No

Decision:

To approve the expenditure of revenue budget from the Bus Service Improvement Plan (BSIP) funding to cover the implementation of new WEST multi modal transport branding for buses and associated bus stop infrastructure (Initiative F1). Buses will form one part of the fuller transport branding programme, elements of which are their associated sub-brands are listed below.

 

Element to be branded

New transport sub-brand

Buses

WESTbus

Bus stops

WESTbus

Park & ride

WESTbus

Demand-responsive transport

WESTlink

E-scooters

WESTscoot

E-bikes

WESTbike

Cargo bikes

WESTcargo

Trains (primarily stations)

WESTtrain

Electric vehicle charge points

WESTcharge

Travel information site (Travelwest)

WEST

 

Publication date: 08/07/2024

Date of decision: 30/05/2024

Accompanying Documents: