Decision details
Bus Service Improvement Plan (BSIP) Passenger Experience Initiative F2: Marketing, Promotion, and Communications.
Decision Maker: Strategic Director of Infrastructure
Decision status: Recommendations Approved
Is Key decision?: No
Is subject to call in?: No
Decision:
To approve the funding allocation of £1,802,312 of the BSIP F2: Marketing, Promotion, and Communications initiative, to deliver BSIP marketing and communication activities that will enhance bus services through strategic marketing, effective promotion, and improved communications to increase patronage and passenger satisfaction.
Publication date: 29/02/2024
Date of decision: 26/02/2024
Accompanying Documents: