Decision details

Bus Service Improvement Plan (BSIP) Passenger Experience Initiative F2: Marketing, Promotion, and Communications.

Decision Maker: Strategic Director of Infrastructure

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: No

Decision:

To approve the funding allocation of £1,802,312 of the BSIP F2: Marketing, Promotion, and Communications initiative, to deliver BSIP marketing and communication activities that will enhance bus services through strategic marketing, effective promotion, and improved communications to increase patronage and passenger satisfaction.

 

Publication date: 29/02/2024

Date of decision: 26/02/2024

Accompanying Documents: